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Cool steelers logo4/27/2024 Unless I'm much mistaken, Jimi Hendrix borrowed a similar approach for the lyrics to "Bold As Love." I'm sure I'm not the only person who thinks he'd have made a fine steel industry executive. But the company did have a sort of jingle that explained the meaning of each color: "Yellow lightens your work / Orange brightens your leisure / Blue widens your world." I'm not entirely sure how you use a visual logo in a radio ad. The Steelmark was used in print, radio, and television ads" and on products ranging "from steel tanks to tricycles to filing cabinets." According to US Steel itself, the Steelmark was "part of a major marketing campaign to educate consumers about how important steel is in their daily lives. That wasn't the logo's original purpose, of course. Those stars, incidentally, are technically referred to as "hypocycloids." That's a geometric term defined as follows: "the curve traced by a point on the circumference of a circle that rolls around the inner circumference of another circle." Just the thing for confusing opposing linemen. The inspiration for the logo was the "Steelmark," a promotional idea dreamed up by US Steel that featured the familiar triad of red, blue, and yellow stars. The design dates back to the 1930s, when our football team was awful and the steel industry wasn't doing much better. I live in fear of the day when somebody asks the question "Why are they called the Steelers?" Sounds impossible, but only a couple decades ago, no one would have needed to ask what the logo meant either.
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